Corina Mackay nous propose cinq outils pour parcourir la jungle des réseaux sociaux en tant qu'event manager : TWEETSTATS, TWENTYFEET, CROWDBOOSTER, CONVERSOCIAL et BUFFER. Tous recouvrent Facebook et Twitter, et certains incluent d'autres réseaux tels que LinkedIn
"If you’re plugged into social media, you’ve probably realized how difficult it can be to monitor your various accounts and the activity happening around them. These five monitoring tools offer different benefits and restrictions, but using a mixture, you should be able to get the stats you need for a killer social media strategy.